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  • Christian Armbruester


A world in which we do things without physically being present has been around for a very long time. Early computer games in the eighties opened the door. Shopping and internet banking soon followed, and the things we do online now, we can no longer live without. Digital, virtual, metaverse, or whatever you want to call it, mankind’s foray into another reality is all but complete.

Certainly, it is a generational thing and just look at what our kids are doing with their screens. However, everyone can buy into the fantasy of being able to do things we otherwise could not. There are no limitations like gravity, strength, or birth right and there are none of the constraints of our daily lives. Or do you think there will be traffic jams and transport strikes in a place we choose to enter or build for ourselves?

Of course, it is highly confusing and that’s not just because of the technology. No one really understands whether or not our future will look more like the Matrix (1999), Avatar (2009), or Surrogates (2009). I also do not know whether to buy Facebook (Meta), Ethereum, or Amazon to get exposure to this new and wonderful world. What I am concerned about is when it becomes so good, that we don’t want to come back. Maybe that’s where the blue pill comes in.


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