FAMILY OFFICE ETHOS. INSTITUTIONAL QUALITY.

MULTI-FAMILY OFFICE

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DEDICATED PROFESSIONALS

Blu Family Office was founded in 2010 to manage the assets and affairs of a single family. Since then, we have been mandated to help others invest, grow, protect and pass on wealth to the next generation.

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We are a team of dedicated professionals operating out of London, Amsterdam and Milan. The Principals are members of business families and have first hand, multi-generational experience in managing complex family dynamics. We are also seasoned investment bankers, traders, risk managers, lawyers and accountants.

"A situation rarely gets this perfect. We had the skill set and experience, the full support of our families and we were operating under no constraints. It was all about creating the best investment strategy. This unique perspective is the difference from working with anyone else."

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- Christian Armbruester

Founding Principal & CIO

THE JOURNEY

The wealth of the founding family was created through manufacturing and trade. When the Patriarch retired, the money was given to various private banks to manage. There, the assets remained for some 20 years, until the second generation was asked to look after the wealth.

With an advanced education in finance and investment expertise acquired through managing money for investment banks, the heirs were perfectly suited for the task at hand. We started by reviewing the value chain of advisors and service providers we had relied on to implement our family’s investment strategy for the past two decades.

A thorough analysis revealed there was no centralised risk management and we were incurring excessive fees. Therefore, we decided to set up our own office to manage our wealth. The aim was to extract cost savings and gain better control of our risk exposure, by integrating all investment and administrative functions.

We began managing external assets in 2012 and have since expanded our scope and services, as other families and clients have joined us. We continue to develop further investment strategies and provide comprehensive wealth advisory services, including structuring, planning and behavioural risk management.

We developed a risk-based investment strategy and built the necessary technology, infrastructure and operating processes to efficiently manage the assets. We began trading in 2011. Shortly thereafter, another family identified with our journey and asked whether we could provide them with the same service.

Today, Blu is a multi-family office, with expertise in investment and wealth management. We share our capabilities with other like-minded families to protect and grow wealth for the next generations, whilst ensuring all interests are aligned.