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ABOUT US

Blu began as a private office to manage the assets of the founding family. In 2012, we founded Blu Asset Management (now Stoic Capital) in the Netherlands to help other families and investors manage their wealth more effectively. To serve our clients in the United Kingdom, we set up Blu Family Office in 2015 and Blu Investment Management in 2022.

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THE JOURNEY

When we took on the management of the assets of the founding family in 2009, we were keenly aware of all the hard work, sacrifice, and perseverance it took to build the wealth. Apart from being duly motivated, we had one main advantage as we sought to find the best way to manage the investments: we were independent. 


The experience we had from working in trading, investment banking, and fund management enabled us to follow our own advice, rather than having to rely on others who get paid to perform a service. We also had a free rein to do what we deemed most efficient, as we weren’t looking to launch a product or to please the interests of other parties.


Working together with a team of former colleagues and investment professionals, we sought to develop a strategy that gave us more control over our money and enabled us to make better investment decisions. The goal was to gain efficiencies in the way we manage the investments and reduce the costs to administer the assets. After more than eighteen months of study, research, and testing, we successfully implemented our strategy in 2011. 

PROFESSIONAL ADVICE

Our team comprises investment specialists from many financial disciplines and areas of expertise, including quantitative modelling, trading, and risk management. Collectively, we have more than a hundred years of investment and portfolio management experience. Our aim is to give all that we know and to do everything we can to help, guide, and protect our clients so they can make those financial decisions that are in their best interest.

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"The strength of our investment team is the experience we have in working together through so many different market environments. Low interest rates, high interest rates, bubbles, crashes, Brexit, Covid, we really have seen it all. It makes you realise that anything can happen, and you need to be prepared for that. The benefit for our clients is that they can rely on the guidance of a battle-tested team that shares the same risks, costs, and interests. ”.  â€‹â€‹

Marie Redron

CEO, joined Blu in 2015

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