
ABOUT US
Blu is a discretionary investment manager based in Greater London. Our investment philosophy is unique because we do not rely on forecasting to optimise our strategy. Our service offering is exceptional because we invest alongside our clients and treat them like family. Blu is authorised and regulated in the United Kingdom by the Financial Conduct Authority (FCA).

THE JOURNEY
Blu began as a private office to manage the assets of the founding family. The wealth was created through manufacturing and trade in the latter part of the last century and managed by several banks and advisors. To save costs and improve performance, the next generation was mandated in 2009 to take over the management of the investments. They were uniquely qualified given their prior experience in trading, investment banking, and fund management.
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Working together with a team of former colleagues and investment professionals, we developed a strategy that gave us more control over our money and enabled us to make better investment decisions. Based on the success in managing our money, we gained favour with other families and investors. In 2012, we founded Blu Asset Management (now Stoic Capital) in the Netherlands. To serve our clients in the United Kingdom, we set up Blu Family Office in 2015 and Blu Investment Management in 2022.
THE TEAM
Our team comprises investment specialists from many financial disciplines and areas of expertise, including quantitative modelling, trading, and risk management. Collectively, we have more than a hundred years of investment management experience, and we continuously challenge each other to improve everything we do. We have developed many investment strategies, we have seen many market cycles, and we have invested across all asset classes. We aim to apply all that we know and do everything we can to help, guide, and protect our clients so they can make those financial decisions that are in their best interest.

The strength of our investment team is the experience in working together, and the knowledge we have accumulated from investing our own capital into a broad set of strategies, including the public, private and alternative markets. We are financial engineers, we are not predicters of the things that may or may not come. We give our clients insights to the financial markets. We explain how everything works and make it easy to understand, as we help our clients optimize their investment strategy”.
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Marie Redron
CEO, joined Blu in 2015