• Christian Armbruester

Millsie Awards



Why you should not miss our inaugural review of what engaged you the most.


More than 200 weekly blog posts later, and we may have finally run out of things to write about. Just kidding of course, but the year is coming to an end. We therefore thought it fun to review some of the blog posts that received most of your attention over the last twelve months. We took data from Google and LinkedIn to present the first annual Millsie awards as follows:


Most liked post: Germans - https://www.blu-fo.com/post/germans. Rather surprisingly, my somewhat disparaging view on the land in which I was born garnered quite a bit of enthusiasm. That’s good, and hopefully the post-Merkel era will be as bright as the traffic light coalition now running the country. Lest we forget, winter is coming and next year at the world cup, we all know what is going to happen.


Most clicked post: Day Trader - https://www.blu-fo.com/post/day-trader. The subject matter was quite topical at the time, as many of us started trading on-line during lock down. There is a new and powerful force on the Street and when the retail crowd gathers pace, even some of the masters of the universe have had to capitulate. In a sense, it makes the unpredictable even more unpredictable.


Most controversial post: Lycra Man - https://www.blu-fo.com/post/lycra-man. I clearly hit a nerve, and four people unsubscribed from our blog upon learning about my despair. I had written a follow up piece, to describe an incident when Lycra Man not only turned on a red light to cut off oncoming traffic, but also nearly ran over the pedestrians who erroneously thought a green light gave them the right of way. Sadly, my informative account of the terror that is roaming our streets unheeded did not make it past the editor.


Most obvious post: Exodus - https://www.blu-fo.com/post/exodus. Only Brexit could turn out to be so much worse than we could have ever expected in our most terrible nightmares. Here we are, still squabbling over Northern Ireland and fish, but we still don’t have a deal for financial services. Don’t cry for me Britannia when you see the performance of the FTSE or Sterling to date, but it is sad when good people are leaving.


Most pertinent post: Zombies - https://www.blu-fo.com/post/zombies. There is nothing wrong with not being able to tie your own shoelaces. However, exceptions need sometimes to be made, particularly when the rest of us are put at risk. When seatbelts first came out, the majority of drivers were also opposed. Wonder where they would be today if sense had not prevailed.


Overall, we have had more engagement than ever before with a growing audience all over the world. Please continue to let us know how you feel or if there is anything you would like us to write (or not write) about. We will take a break now for the holidays, but promise that we shall continue to inform, entertain, and pontificate about all that is relevant in the new year!


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