PROTECT, GROW, AND PASS ON WEALTH TO THE NEXT GENERATION

Blu is a discretionary investment manager based in Greater London. Our investment philosophy is distinctive because we do not rely on forecasting to optimise our strategy. Our service offering is exceptional because we invest alongside our clients and treat them like family.

Bespoke Solutions

Blu looks after your wealth as we do for our own. We create bespoke investment solutions on a discretionary basis and provide financial advice to retail and professional clients.

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Risk Management

The key to successful wealth management is true diversification and systematic portfolio rebalancing. We stay passive when markets are calm and become opportunistic when they are adverse.

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Direct Access

Our clients have direct access to the investment team and the principals of the business who designed the strategy, share the same risks, and can guide them on all their financial objectives.

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LATEST INSIGHTS
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Silver and the new Bitcoin

I remember when you couldn’t give silver away. Down more than 70% from its 2011 peak, it languished below $20 an ounce for years. It wasn’t until the post-Covid everything-rally that it finally sprang to life, briefly touching $30 before slipping back again. Mainly an industrial metal, silver simply lacked the appeal of its more illustrious golden cousin. Then everything changed in the summer of 2024. As gold pushed decisively beyond $2,000, investors started to look at silve

Unheilvoll

With everything that is going on in the world, it’s easy to forget that we are in the middle of earnings season. So far, the aggregate picture is positive with the S&P 500 on track for 8.2% year-over-year earnings growth for Q4 2025, marking what would be the tenth consecutive quarter of profit expansion if realised. Of course, all eyes will be on the Magnificent Seven, with Microsoft, Meta, Apple and Tesla reporting this week. Investors seem to have already made up their min

Update From the Flightdeck

Maybe we shouldn’t be surprised that the US has arrested the head of a sovereign state, or that the Trump administration is openly flirting with the idea of invading Greenland, Colombia, Cuba, and perhaps even Mexico or Canada. What is startling, however, is not the geopolitics but the market response, or lack of one, with equities continuing to push on to fresh record highs. Europe and emerging markets have once again shone a little brighter than US stocks, in what is starti

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